If you attended Subscription Site Summit, you got to hear David Chun speak about Equilar Atlas — a paid social network for CEOs and senior executives.But Chun is not alone, as more and more social networks and membership sites adopt a paid, country-club model. The latest is ASmallWorld, which positions itself as an “international community of culturally influential people.” The site is charging €85 a year for invitation-only memberships.Previously, the site tried to be free, but its growing number of members made it re-brand itself as a “trusted community” rather than an “elite social network.” By adopting a paid model, CEO Sabine Heller told Business Insider that the site could now verify its user base, a veritable sign that the company is trying to get back to its “elite” roots.Membership would include:

• Deals, discounts and exclusive access from hundreds of hotels, airlines, spas, fashion designers and other luxury businesses.
• Access to 50 exclusive events, parties, weekend getaways and concerts, organized by ASmallWorld.
• Nightlife concierge services

The site says it will be capping its membership off at 250,000, which means it should make €21.25 million a year if it meets its mark. While that’s an impressive sum, it’s unclear if the annual subscription of €85 (which seems low for an “elite” audience) will be able to sustain the site, unless the company makes events and other services an “upsell” offer.