Subscription Model Unlikely for Indian Audiences
For those looking to launch abroad in India, we’ve discussed before how business eBooks are a particularly good bet, especially when targeted to young Indian men. However, entertainment and more B2C content may see more resistance to paid content models, particularly online subscriptions. “We do not see a subscription model emerging in India anytime soon,” Manjit Singh of Multi Screen Media told Business Standard. “This is because in India, when you buy an internet connection, people say they…
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