May 1, 2013

For many years, radio and broadcast media have understood the importance of dayparting — hitting your audience with the most important news during “drivetime” or the most revenue-generating shows during primetime. Online publishers have been slow to catch on to this savvy marketing tactic, instead adopting traditional print models of posting new content online as it went to press. But recently, a number of paid content sites have shown the importance of timing in publication. The…