May 3, 2013

Sometimes we make things more complicated than they need to be. That’s the lesson learned after speaking to Michael Zenga, the President of ZR Internet, LLC and creator of some great one-page subscription sites, like Massachusetts Construction School and Massachusetts Gun Safety. Zenga created simple one-page sites that included a prominent headline, welcome video and colorful call-to-action button. But with a finely-tuned understanding of SEO and conversion tactics (like strategically placed “trust” symbols), he was able to…