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Pew’s State of the Media 2015: 6 Takeaways for Subscription Companies

Consumer Media and Publishing, News, Revenue and Sales, Subscriber Acquisition /

What are the 6 takeaways for subscription businesses from Pew’s State of the Media 2015? Network and local news viewership is up, cable news and newspapers’ numbers are down, and mobile visitors are overtaking desktop users. Pew Research Center also reports our news consumption habits are changing, being impacted by social media and mobile devices. In fact, 48% of web users surveyed say they get news about government and politics from Facebook, second only to local TV!

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Keeping a Customer Focus While Managing 100 Percent Credit Card Churn

Business Operations, Business Strategy, News, Payment Processing, Subscriber Acquisition /

Subscription businesses (also known in the payment processing world as “card-not-present” merchants), know the impact of out-of-date credit card data in our customer files — lower retention, churn and revenue loss. Kathy Greenler Sexton discusses why its important to keep customers & members your central focus as you navigate the upcoming 100% turn-over of credit cards numbers.

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Latterly Magazine Finds Success with Subscription Hybrid Model

Auto-renew Subscription, Business Strategy, Case Studies, Consumer Media and Publishing, Consumer Services, Freemium, Magazines, News, Product Development, Subscriber Only /

Starting with just the spark of an idea, founder Ben Wolford put his journalism education and instincts to work, creating Latterly magazine last fall. This digital-only magazine features the type of narrative journalism Wolford admires yet seldom finds. Within a matter of months and some crowdfunding, Wolford took this idea and turned it into a subscription hybrid business model, combining revenue streams to fund and develop a publication he expects to break even in less than a year.

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Twitch.tv Adds Subscriptions to Online Gaming

Business Strategy, Entertainment and Streaming, News, Subscriber Acquisition, Technology /

Ever wonder if the rabid video game player you know could make money doing what they love? Twitch.tv is an online platform where gamers can host live video streams of the videogames they are playing. Twitch enters the subscription game when it charges viewers of the most popular streams $5 a month per stream. The technology allows for viewers to watch both the game being played while another camera simultaneously is focused back on the player for…

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Psychotherapy.net Garners Seven Figures with Innovative Video Streaming for Professional Development

Auto-renew Subscription, Business Media and Publishing, Case Studies, Invoiced Subscription, Learning and Training, News, Paywall, Subscriber Acquisition, Subscriber Only /

Nineteen years ago, psychotherapist Dr. Victor Yalom had a vision to capture the teachings of his mentor Dr. James Bugental on video for training purposes. That vision has turned into a seven-figure online subscription business that offers education and training to clinical psychotherapists across the country.

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LivePlan Offer Page Showcases New Best Practice Conversion Techniques

News, SaaS and Cloud Services, Sample Library, Subscriber Acquisition, Subscriber Only /

LivePlan is an online “live” business planning tool that helps entrepreneurs develop a business plan, as well as track a business against that plan once the initial planning is done. Everything LivePlan presents on their website is focused on conversion with benefits clearly laid out for a busy entrepreneur. A great online conversion example for other subscription businesses.

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