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Multivariate Testing Primer: Optimizing Site Performance

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Increasing conversions and subscription sales requires a watchful eye toward performance metrics on your website. Yet those seeking to improve their site often wonder where to start. In this How-To we will cover:

What is Multivariate Testing? What you need for multivariate tests Running the tests Vendors to consider

What is Multivariate Testing? Multivariate testing finds what content or creative variation of a webpage produces the best improvement in defined goals - whether it's conversions, ...

 

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