Michael Moran Alterio

Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.


Platform as a Service: The Advantages of a Cloud Computing Subscription Service.

It no longer makes sense to buy hardware as computers and servers, each one requiring an OS install, maintenance updates, and component upgrades. Instead, let a service handle all that for you, as you subscribe to computing access over the Internet.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Business-to-Business Conversion Marketing: The Value of the Human Touch

B2B marketing differs from consumer marketing in one crucial way: The customer base is almost always smaller. That means a viable B2B marketing plan can be more personal, more focused on particular leads, and more devoted to one-on-one human interaction.

The Key To SaaS Success: Lock In Your Subscribers

The most successful subscription companies -- like Apple, Amazon, and Microsoft -- not only offer customers compelling reasons to remain subscribers, but they also make those subscribers happy to be locked in.

New Customer Marketing: Always Be Converting

Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That means putting a lot of work into making those conversions. Here are some ideas for getting it right.

Wholesale Membership Clubs: Retail Success Through Subscription

Three established companies in this category -- Costco, Sams Club, and BJs -- sell more than $160 billion in economy-size goods while regularly dominating the customer satisfaction rankings. How do they do that? With recurring revenue from loyal subscribers who are also devoted fans.