Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com

Lisa B. Dubrow, Esq.
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Affiliate Marketers Beware: Subscription Businesses are Liable for Affiliate Program Offers

Using affiliate marketers will not give you a pass in creating offers that comply with the law in any negative option sales. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains how and why the FTC is going after large settlements to ensure marketers and advertisers are compliant.

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Claim Substantiation: Utah Federal Court Rules Against Subscription Company for False “Local” Claim

As marketers, you need to support all advertising claims. However, sometimes a claim might appear ambiguous and therefore you might conclude it is not necessary to support. Because food boxes are so popular now we thought we would report on a claim made by a food manufacturer where the definition of local was one focus of the case.

Claim Substantiation: Utah Federal Court Rules Against Subscription Company for False “Local” Claim Read More »

California SB-313: New Law Addressing Recurring Billing Subscriptions with Free Gifts or Trials and Online Cancellations

On September 28th, Californias governor signed into law new requirements for subscription and membership companies with negative option plans. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.

California SB-313: New Law Addressing Recurring Billing Subscriptions with Free Gifts or Trials and Online Cancellations Read More »

California Superior Court Fines Beachbody $3.6 Million

The California superior court has fined subscription company, Beachbody, $3.6 Million after an investigation found it was applying recurring charges for subscription renewals, sometimes after so-called free trials, without proper consent. Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains.

California Superior Court Fines Beachbody $3.6 Million Read More »

The FTC Speaks Out Again On Social Media Endorsements: Updated Endorsement Guidelines and FAQs

The FTC has updated its guidelines and FAQs on Influencer testimonials and endorsements, after settling a case and sending warning letters to companies. Lisa B. Dubrow, Esq, Subscription Insider Guide to Subscription Regulation and Compliance and partner at Dubrow & Bhonslay, explains the updated Influencer Marketing guidelines that companies need to adhere to.

The FTC Speaks Out Again On Social Media Endorsements: Updated Endorsement Guidelines and FAQs Read More »

New Law Might Pass in California Addressing Free Trials and Automatic Renewal

It is reported that a bill in the State of California, California SB 313, is deemed likely to pass. The law would require new rules for companies offering trials and recurring subscriptions and memberships. Lisa B. Dubrow, Esq., partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.

New Law Might Pass in California Addressing Free Trials and Automatic Renewal Read More »

FTC Halts Operations and Freezes Assets of Companies Offering Trial Offers

The FTC just filed a suit against 59 corporations and three individuals for violating the FTC Act and the Restore Online Shoppers Confidence Act (ROSCA) for deceptively selling products on 87 websites through free trials that converted to recurring charges on consumers credit cards. Lisa B. Dubrow, Esq, partner at Dubrow & Bhonslay and Subscription Insider Guide to Regulation and Compliance, explains.

FTC Halts Operations and Freezes Assets of Companies Offering Trial Offers Read More »

Instagram Adds Paid Partnership Tool for Sponsorship Transparency

Instagram recently released a new “branded content tool” that will provide a standardized format that should make it clearer to everyone when a post has been paid for by an advertiser.Lisa B. Dubrow, Esq., Subscription Insider Guide to Subscription Regulation and Compliance, explains.

Instagram Adds Paid Partnership Tool for Sponsorship Transparency Read More »

Has DMCA Safe Harbor Protection for Moderated Online Content Been Weakened?

A recent Ninth Circuit Court of Appeals decision signals that monitoring of user-generated content could potentially increase your liability for copyright infringement of that content. The court questioned whether a publisher that monitored content before posting could still receive certain immunities provided under the Digital Millennium Copyright Act for content posted at the direction of users. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance explains the case and its potential impact.

Has DMCA Safe Harbor Protection for Moderated Online Content Been Weakened? Read More »