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California SB-313: New Law Addressing Recurring Billing Subscriptions with Free Gifts or Trials and Online Cancellations

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As we anticipated, on September 28th, California's governor signed into law new requirements for subscription and membership companies with negative option plans. California SB-313 Advertising: automatic renewal and continuous service offers. Existing CA law already makes it unlawful for a business that makes an automatic renewal offer or continuous service offer to fail to present the automatic renewal or continuous service offer terms in a clear and conspicuous manner.  On July 1, 2018, the ne...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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