As we anticipated, on September 28th, California's governor signed into law new requirements for subscription and membership companies with negative option plans. California SB-313 Advertising: automatic renewal and continuous service offers. Existing CA law already makes it unlawful for a business that makes an automatic renewal offer or continuous service offer to fail to present the automatic renewal or continuous service offer terms in a clear and conspicuous manner. On July 1, 2018, the ne...
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