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Affiliate Marketers Beware: Subscription Businesses are Liable for Affiliate Program Offers

Affiliate network of online marketers and the three people behind it held liable for $179 million

A recent FTC court settlement names a vast network of online marketers and the three people behind it liable for $179 million for using unsubstantiated health claims, fake magazine and news sites, bogus celebrity endorsements, and phony consumer testimonials as well as improper charges in auto renewing programs to sell more than 40 weight-loss, muscle-building, and wrinkle-reduction products to consumers. The FTC alleged that the defendants used deceptive offers of "free" and "risk-free" trials,...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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