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The FTC Speaks Out Again On Social Media Endorsements: Updated Endorsement Guidelines and FAQs

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The FTC has been quite clear that it feels influencers are persuasive and therefore, in order to protect consumers, disclosures of material connections are critical. It has again clarified its expectations and no entity in the "advertising food chain" should be relying on anyone else for compliance.

The FTC updated its guidelines and FAQs on testimonials and endorsements (again). The FTC settles its first case against two individual social media influencers. The FTC sends out warning letters to...

 

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Picture of Lisa B. Dubrow, Esq.

Lisa B. Dubrow, Esq.

Lisa B. Dubrow is a lawyer specializing in advertising and consumer protection with an emphasis on subscriptions and recurring billing business models. She counsels clients on legal issues surrounding the advertising and marketing of goods and services. Her practice also encompasses the negotiation and drafting of contracts pertaining to product development, marketing, and sales, including those with vendors, agencies, fulfillment, distribution, talent, production and media. Ms. Dubrow is a Phi Beta Kappa graduate of SUNY Binghamton. She received her law degree from New York University School of Law. For more information, please visit: www.lisadubrow.com
More Articles By Lisa B. Dubrow, Esq.

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