Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!

Dana E. Neuts

TheStreet Lays Off 10 Staff in Third Round of Cuts in 14 Months

Last week TheStreet (NASDAQ: TST), a financial news and information publisher, announced it was laying off 10 editorial employees in its third round of layoffs since October 2016, reports Talking Biz News. Founded by financial expert Jim Cramer, TheStreet is shifting its focus to its paid products after experiments with video and branded content failed to meet expectations.

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Cinemark Launches Movie Club to Compete Against MoviePass

Yesterday Texas-based movie chain Cinemark (NYSE: CNK) has launched Movie Club which it calls the movie-lover’s membership. The monthly membership program gives members one discounted 2D adult movie ticket every month for $8.99 plus 20 percent off on concession purchases, waived online fees and other exclusive benefits. Unused tickets roll over and never expire for active members; members who cancel have up to six months following cancellation to use their credits.

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“Tryall” Wants to Take the Stress Out of Trial Subscriptions

Have you ever signed up for a free trial of a subscription box, magazine, streaming video network or other subscription service but forgotten to cancel before the trial ended and your credit card got charged? Chattanooga-based startup Tryall feels your pain and wants to take the stress out of that sign-up process, so you can make informed decisions about the subscriptions you sample.

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The New York Times Cuts Number of Free Articles in Half

Last Friday The New York Times (NYSE: NYT) tightened its metered paywall, cutting the number of free articles non-subscribers can read from 10 to five, reports Bloomberg. It is the first change The Times has made to its paywall since April 2012 when readers could access 20 articles for free, according to The Verge. The goal, of course, is to continue growing its digital-only subscriber base of approximately 2.5 million as of the end of the third quarter.

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Weekly Subscription News: Cars, Candy and Kid-Friendly Videos

If you’ve had your fill of holiday shopping already, we’ve got an array of subscription articles to capture your attention instead. In this week’s subscription news round-up, we are featuring Lincoln, the latest car manufacturer to plan a subscription service, the success of Wirecutter under The New York Times’ umbrella, and the partnership between Sugar Factory and ‘Foodgod’ Jonathan Cheban, Kim Kardashian’s BFF, on a candy subscription box. Also this week, we’re reading about the sale of Mashable to Ziff Davis, Axios’ fundraising efforts, and a partnership between Volvo and Liberty Insurance.

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Five on Friday: Top Jobs, Time Management and Holiday Marketing

Congrats – you made it to the end of the week! Were here to kick off the weekend with your weekly dose of subscription news and ideas. In this weeks Five on Friday, LinkedIn posts top subscription jobs, Fast Company explains how the Washington Post has become a software company, we share five time management techniques to get you through the holidays, Media Post talks about new paywalls popping up, and Wordstream gives us fun and festive holiday marketing ideas.

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MoviePass Lowers Movie Subscription to $6.95 a Month

MoviePass, a company that offers movie ticket subscriptions, has lowered its prices for the holidays, according to Cheddar. Now for $6.95 a month, film buffs can go to the movie theater once a day. Testing other business models, MoviePass previously used tiered subscription pricing, and most recently went to a $9.95 a month plan to attract ardent movie goers. In a recent interview with Cheddar, Ted Farnsworth, CEO of Helios and Matheson, the majority owner of MoviePass as of August 2017, explained that it isn’t about the money though; it is about the data.

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Three Bidders Vie for a Majority Stake in Rolling Stone Magazine

Happy Anniversary to me! That’s what Jann Wenner will be saying when he sells his majority stake in Rolling Stone magazine to one of three bidders. In September, Wenner announced he would sell his remaining 51 percent ownership in the 50-year-old, biweekly magazine to the highest bidder. According to Recode’ Peter Kafka, three bidders remain, vying to take over the iconic magazine: Jay Penske of Penske Media Corporation who publishes Variety and Women’s Wear Daily, Bryan Goldberg, co-founder of the Bleacher Reporter and publisher of Bustle, and music executive Irving Azoff.

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Shopify Merchants Sell $1 Billion Plus on Black Friday and Cyber Monday

Shopify (NYSE: SHOP) (TSX: SHOP) and its merchants kicked off the holiday shopping season in style last week, with more than 500,000 Shopify merchants achieving record sales on Black Friday, and more than $1 billion in total sales during the weekend of November 24 through November 27. On Black Friday, at its peak, Shopify merchants processed more than $1 million in sales per minute, topping last year’s high of $555,716 per minute.

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Meredith Corporation Will Buy Time Inc. for $2.8 Billion in Cash

On Sunday, Meredith Corporation (NYSE: MDP) announced it has reached a binding agreement to buy Time Inc. (NYSE: TIME) for $2.8 billion, or $18.50 per share, in an all-cash transaction. According to Time’s announcement, the share price represents a 46 percent premium over the closing price on November 15, the day before the announcement of a possible deal was made to the media. The boards of both companies have unanimously approved the deal which is expected to close during the first quarter of 2018, subject to regulatory approvals.

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