On Sunday, Meredith Corporation (NYSE: MDP) announced it has reached a binding agreement to buy Time Inc. (NYSE: TIME) for $2.8 billion, or $18.50 per share, in an all-cash transaction. According to Time’s announcement, the share price represents a 46 percent premium over the closing price on November 15, the day before the announcement of a possible deal was made to the media. The boards of both companies have unanimously approved the deal which is expected to close during the first quarter of 2018, subject to regulatory approvals.
Meredith secured $3.55 billion in funding including drawing $350 million of unused revolving credit from RBC Capital Markets, Credit Suisse, Barclays and Citigroup Global Markets, Inc. and $650 million from Koch Equity Development (KED). In its announcement, Meredith said KED will not have a seat on the Meredith board and the Koch brothers will not have any influence on editorial or managerial operations.
‘We are creating a premier media company serving nearly 200 million American consumers across industry-leading digital, television, print, video, mobile, and social platforms positioned for growth,’ said Meredith Corporation Chairman and CEO Stephen M. Lacy in a press release.
‘We are adding the rich content-creation capabilities of some of the media industry’s strongest national brands to a powerful local television business that is generating record earnings, offering advertisers and marketers unparalleled reach to American adults. We are also creating a powerful digital media business with 170 million monthly unique visitors in the U.S. and over 10 billion annual video views, enhancing Meredith’s leadership position in reaching Millennials,’ Lacy added.
Get immediate access to Subscription Show 2020 sessions, on-demand on your schedule. Hear from leading brands and experts on subscriber acquisition, subscriber retention, subscription M&A, compliance issues, subscription payment processing, market strategy, and more. Enjoy immediate access, track what sessions you have viewed (77 total!). Learn how to minimize churn, maximize retention and revenue, and set your business up for success in 2021 and beyond!
According to Meredith’s announcement, the merger of the two companies will create a company with combined revenue of $4.8 billion (2016 figures), including $2.7 billion in total advertising revenue and adjusted EBITA of $800 million. By consolidating operations, Meredith expects to save $400 million to $500 million within the first two full years of operation.
Rich Battista, president and CEO of Time Inc., who will likely leave the company after the transition, also commented on the acquisition:
‘I am proud of our accomplishments and thank the talented teams across the company for their extraordinary work, relentless commitment, and passion. Together, we moved quickly and successfully to launch, grow, and advance our multi-platform offerings during unprecedented times in the media sector. Time Inc. now engages over 230 million consumers across digital and print every month through a portfolio of premium, iconic brands that are well positioned to continue to be powerful voices in media for many years to come,’ Battista said.
Meredith highlighted some of the key benefits of the merger:
- Expansion of Meredith’s portfolio of national media brands including Better Homes & Gardens, Family Circle, Shape and Rachael Ray Every Day, which have total combined readership of 135 million and paid circulation of nearly 60 million. New brands in the portfolio will include Time, Travel + Leisure, Sunset, Real Simple and Sports Illustrated.
- Adds scale to Meredith’s digital operations. Meredith currently has more than 170 million unique monthly visitors in the U.S., over 10 billion annual video views, and close to $700 million in digital advertising revenue. Adding Time’s 100+ brands will scale these audiences and revenue exponentially.
- Offers advertising and consumer revenue diversification and opportunities for growth. Meredith claims to be the #1 digital audience for millennials. This would add a wide range of new opportunities to reach millennials with Time Inc. brands.
- Meredith will streamline operations and take advantage of efficiencies created by combined operations. Meredith believes the cost savings combined with the revenue opportunities will allow the company to pay down debt and create new opportunities for future acquisitions.
- Meredith expects the acquisition to help it increase investment return including continued payout of quarterly and annual dividends.
Last week we reported on the possible acquisition of Time Inc. by Meredith, so this news is not a surprise, particularly in light of Time Inc.’s financial struggles. Earlier this year the company said it was not for sale and would seek its own reorganization instead. However, in August, when Time revealed its strategic transformation plan, the company said it would consider selling off some of its assets. The acquisition by Meredith is likely as good a deal as Time is going to get and it is beneficial to both companies. It will be interesting to see what changes Meredith makes, including consolidating operations and perhaps divesting itself of unprofitable properties.