Avoid the Compliance Trap: A Continuity, Auto-Renew & Negative Option Primer for Subscription Leaders

State enforcement is accelerating. Here’s how to prepare your flows before involving legal counsel and avoid costly rework.

Subscription executives are operating in a new enforcement environment. A decade ago, negative option and auto-renewal rules were niche legal topics. Today, they are a primary focus of state Attorneys General and the Federal Trade Commission. Pennsylvania’s recent settlement with American Mint, LLC d/b/a “American Mint” confirms a growing pattern of enforcement against subscription models that rely on inertia rather than clear consent. Negative option and continuity subscription models are legal...

 


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