Subscription executives are operating in a new enforcement environment. A decade ago, negative option and auto-renewal rules were niche legal topics. Today, they are a primary focus of state Attorneys General and the Federal Trade Commission. Pennsylvania’s recent settlement with American Mint, LLC d/b/a “American Mint” confirms a growing pattern of enforcement against subscription models that rely on inertia rather than clear consent. Negative option and continuity subscription models are legal...
HELLO!
This premium article is exclusively reserved for Subscription Insider PRO members.
Want access to premium member-only content like this article? Plus, conference discounts and other benefits? We deliver the information you need, for improved decision-making, skills, and subscription business profitability. Check out these membership options!
Learn more about Subscription Insider PRO memberships!
Already a Subscription Insider PRO Member?
Please Log-In Here!
