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March 9, 2020

FORTUNE Pivots to Premium with Paywall and Subscription Tiers

Auto-renew Subscription, Business Media and Publishing, Business Services, Consumer Services, Free Subscription, Industry Announcements, Magazines, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps /

FORTUNE Media, publisher of FORTUNE magazine, is pivoting to a premium model with big changes to how they do business. Last week, the company announced that some content, including in-depth stories, a searchable on-demand video library, proprietary research, and exclusive coverage and analyses will go behind a paywall. The company’s popular lists including FORTUNE 500, […]

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The Complexity of Billing After a Free Trial Expires

Auto-renew Subscription, Business Operations, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, News, Payment Processing, Paywall, Pricing, Product Development, SaaS and Cloud Services, Showcase, Subscription Apps, Subscription Boxes, Subscription Gaming /

Offering free trials can be a successful acquisition strategy for subscription businesses. However, making it an effective tool requires adhering to billing best practices – which are quickly changing when it comes to free trials. Automatically billing at full price upon trial expiration has become a flashpoint as consumers protest and the payment industry responds.

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