June 15, 2015

Toronto Star to Launch Star Touch, Free Tablet Edition, in September

Leave a Comment / Business Strategy, Industry Announcements, News, Paywall, Subscription Apps / Dana E. Neuts

The Toronto Star recently announced that it will launch Star Touch, its new tablet edition, in September. As we reported last fall, The Star, Canada’s largest newspaper, decided to abandon its paywall in favor of a free, interactive tablet edition designed to more deeply engage readers. Instead of a paywall, The Star is banking on advertising and sponsorship revenue. The paywall came down in April, but Star Touch is still in the works and it…

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Evolving From Data Providers to Market Makers

Leave a Comment / Data and IoT, News / Russell Perkins

Trucker Path is a young company, founded only in 2013. Yet its mobile app, providing truckers with basic directory information such as location of rest stops, parking, diesel fuel stations, weigh stations and more has already attracted over 250,000 users. Its formula for success is a familiar one to data publishers: collect information that is really needed by a specific niche market but not readily available in one place elsewhere.

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Readly: Netflix-for-Magazines Focuses on Niche Markets

Leave a Comment / Auto-renew Subscription, Business Operations, Case Studies, Consumer Media and Publishing, Consumer Services, Magazines, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscriber Only, Subscription Apps, Technology / Subscription Insider

At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.

Readly: Netflix-for-Magazines Focuses on Niche Markets Read More »

Demystifying Data and Analytics for Editors and Publishers (Part 2)

Leave a Comment / Best Practice and How To, Subscriber Only, Technology / Kevin Novak

Second in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. In this article, Kevin takes a look at engagement, consumption, amplification and more of the concepts you need to know!

Demystifying Data and Analytics for Editors and Publishers (Part 2) Read More »

Insight to drive subscription growth

June 15, 2015

Toronto Star to Launch Star Touch, Free Tablet Edition, in September

Evolving From Data Providers to Market Makers

Readly: Netflix-for-Magazines Focuses on Niche Markets

Demystifying Data and Analytics for Editors and Publishers (Part 2)

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