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Readly: Netflix-for-Magazines Focuses on Niche Markets

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Introduction Overview How it Works Target Markets Content User Experience Revenue Pricing Marketing Conversion and Retention About Blake Pollard Vendors and Technology Subscription Insider Analysis

Introduction In 2012, entrepreneur Joel Wikkel took a chance on magazines, forming an all-star development team to create Readly, an all-you-can-read digital magazine app for iOS, Android and Windows mobile devices. Launching Readly first in Sweden, Wikkel had a global vision for...

 

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