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Last Wednesday, I spoke at the Specialist Media Show in London, presenting data and tactics on selling online subscriptions. While speaking on the FT’s decision
Payment processing processes and options have a real impact on bottom line profits for subscription sites selling digital content. From ACH fees to gateway restrictions
When you’re selling online subscriptions for continued access, it can be counter-intuitive to adhere to the marketing best practice of creating scarcity to sell more.
A growing trend online (and one more subscription content sites should be taking advantage of) is behavioral targeting, a.k.a. online behavioral advertising. In short, subscription
Most publishers underestimate the importance of digital rights management (DRM), choosing to either protect too little (and lose money) or protect too much (and lose
Many publishers miscalculate the importance of Digital Rights Management (DRM), choosing to either overprotect their content or avoid protection all together. In this How-To, we
The Financial Times (FT) released a second iteration of its Web-based HTML5 iPad app this week that focuses much more on user experience as the
A federal court ruled this past weekend that ReDigi was engaging in copyright infringement by selling “used” iTunes tracks, saying the “music locker” could not
While numerous free and paid content sites explore native advertising, or sponsored content, to raise revenues, Google News seems to be the one policing editorial
The online subscription industry is generating $18.3 billion in revenues, according to Subscription Site Insider’s recently-released 2013 Online Subscription Benchmark Report and detailed in the
