Google News Won’t Index Sponsored Content

While numerous free and paid content sites explore native advertising, or sponsored content, to raise revenues, Google News seems to be the one policing editorial integrity these days. Google announced on its blog that it will block entire sites posting “affiliate, promotional, advertorial, or marketing materials (for your company or another party),” unless such content is separated from news. Google recommends hosting sponsored content on a different directory, blocking it from Google News bots by using…

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