Case Study Lessons: Create Scarcity Effect with Timed Subscription Offer

When you’re selling online subscriptions for continued access, it can be counter-intuitive to adhere to the marketing best practice of creating scarcity to sell
When you're selling online subscriptions for continued access, it can be counter-intuitive to adhere to the marketing best practice of creating scarcity to sell more. However, Fast Fitness to Go, the subject of this week's Case Study on Subscription Site Insider, was able to find a way to do so, despite the fact that the site is operating in a highly competitive niche. Fast Fitness to Go provides 25-minute workout videos to traveling professionals looking for quick,…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Subscription Show 2022 is the leading subscription business conference for strategy and operations

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.