Is Your Behavioral Targeting Following Best Practices and Legal Guidelines?

A growing trend online (and one more subscription content sites should be taking advantage of) is behavioral targeting, a.k.a. online behavioral advertising. In short, subscription sites can “cookie” site visitors. After those visitors exit and go to another site, subscription sites can run an ad on the new site. (You can spot an ad using behavioral targeting by the little arrow with an “i” in the top right corner. If a visitor clicks on this icon,…

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