Is Your Behavioral Targeting Following Best Practices and Legal Guidelines?

A growing trend online (and one more subscription content sites should be taking advantage of) is behavioral targeting, a.k.a. online behavioral advertising. In short,
A growing trend online (and one more subscription content sites should be taking advantage of) is behavioral targeting, a.k.a. online behavioral advertising. In short, subscription sites can "cookie" site visitors. After those visitors exit and go to another site, subscription sites can run an ad on the new site. (You can spot an ad using behavioral targeting by the little arrow with an "i" in the top right corner. If a visitor clicks on this icon,…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.