Don’t Lock Out Dual Logins — Upsell Group Subscriptions Instead

Most publishers underestimate the importance of digital rights management (DRM), choosing to either protect too little (and lose money) or protect too much (and
Most publishers underestimate the importance of digital rights management (DRM), choosing to either protect too little (and lose money) or protect too much (and lose valuable marketing opportunities). In this week's Members-Only How-To on Subscription Site Insider, we explain why DRM should be considered a strategy that helps you maximize revenues -- not a necessary and burdensome technology. For example, many subscription websites automatically lock-out subscribers after a dual login. The assumption is that dual logins occur…...

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