Last Wednesday, I spoke at the Specialist Media Show in London, presenting data and tactics on selling online subscriptions. While speaking on the FT’s decision to go with a Web-based mobile app, I asked the audience if there was anyone who didn’t know the difference between a native app and a Web-based app. There was dead quiet, so I was ready to plow on, but then someone finally raised their hand and asked for an explanation. I’m pretty sure he wasn’t alone.But iPad and app development hasn’t stopped at the native-Web divide. Hybrid apps and responsive design are giving publishers more options for tablet publishing. Fortunately, Brian McNamee of Resolute Digital will be giving The Super Geek Course in iPad and Tablet Publishing at Subscription Site Summit next week, answering attendees questions about how to best harness this technology for digital subscription sales and maximize revenues.McNamee will talk about app development technologies, where there’s still a delicate balance between creating media-rich apps and fast processing times, both of which affect engagement. “Programming is shifting from server-side to client-side,” he said.He’ll also discuss digital rights management and how to determine what technologies are best for your content. Should you develop a native, Web or hybrid app? Or should you just use responsive design and get your subscribers to use a Web browser to access your site on a tablet (Consumer Reports found that more people were accessing their site through Safari than through their app).If you’re even thinking of launching a tablet edition of your content, you’re going to want to attend McNamee’s talk and the rest of Subscription Site Summit on May 8 – 9th. Hurry and buy your ticket today!
Do You Know the Difference Between Native and Web Apps?
Last Wednesday, I spoke at the Specialist Media Show in London, presenting data and tactics on selling online subscriptions. While speaking on the FT’s