Do You Know the Difference Between Native and Web Apps?

Last Wednesday, I spoke at the Specialist Media Show in London, presenting data and tactics on selling online subscriptions. While speaking on the FT’s
Last Wednesday, I spoke at the Specialist Media Show in London, presenting data and tactics on selling online subscriptions. While speaking on the FT's decision to go with a Web-based mobile app, I asked the audience if there was anyone who didn't know the difference between a native app and a Web-based app. There was dead quiet, so I was ready to plow on, but then someone finally raised their hand and asked for an…...

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