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April 25, 2013

Fast Fitness to Go Converts 11% to Email Opt-In and 2.5% to Paying Subscriber with Timed Offer

Case Studies, Consumer Media and Publishing, News, Subscriber Acquisition, Subscriber Only /

With a novel concept in a competitive niche, Fast Fitness to Go shows how a subscription site can generate reliable revenue early on compared to most online start-ups. Founder Shay de Silva spoke with us about the key factors in creating downloadable exercise videos for traveling professionals, what Wordpress plugins have helped her push conversions, and why she’s pursuing group subscription opportunities for her B2C site. Plus, learn how the site converts 11% of visitors to its email list and 2.5% to paying subscriber.

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Case Study Lessons: Create Scarcity Effect with Timed Subscription Offer

Entertainment and Streaming, News, Subscriber Acquisition, Technology /

When you’re selling online subscriptions for continued access, it can be counter-intuitive to adhere to the marketing best practice of creating scarcity to sell more. However, Fast Fitness to Go, the subject of this week’s Case Study on Subscription Site Insider, was able to find a way to do so, despite the fact that the site is operating in a highly competitive niche. Fast Fitness to Go provides 25-minute workout videos to traveling professionals looking for quick,…

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