Case Study Lessons: Create Scarcity Effect with Timed Subscription Offer
When you’re selling online subscriptions for continued access, it can be counter-intuitive to adhere to the marketing best practice of creating scarcity to sell more. However, Fast Fitness to Go, the subject of this week’s Case Study on Subscription Site Insider, was able to find a way to do so, despite the fact that the site is operating in a highly competitive niche. Fast Fitness to Go provides 25-minute workout videos to traveling professionals looking for quick,…
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