Subscriber Acquisition
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On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that post, we mentioned
By Minal Bopaiah On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that
While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage — the Red
By Minal Bopaiah While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage
Two years ago, I wrote about Google’s new app, Currents, which, at the time, was a consumer and publisher-friendly app but lacked the ability for
Perhaps you’ve been told you should be “testing” to discover how to optimize your site for conversions and subscription sales. But do you have enough
I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers, it
Hulu is reportedly looking for ways to make their subscription service, Hulu Plus, available through cable TV providers, according to The Wall Street Journal. This
When selling multi-seat site licenses, many subscription sites can be stringent at blocking dual logins and other indicators that subscribers are violating terms of service.
Tinypass, an e-commerce platform that allows online publishers to set-up metered paywalls, just announced that it raised $3 million in funding led by investment firms
