3 Mistakes Marketers Make When A/B Testing for Subscription Content
I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers, it became apparent that there are some definite bad practices going on out there. The top three mistakes made by marketers when trying to run A/B tests for subscription content are as follows: 1. Not understanding the importance of significance. Business, unlike science and math, has more room for gut feelings and best…
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