November 21, 2013

3 Mistakes Marketers Make When A/B Testing for Subscription Content

I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers, it became apparent that there are some definite bad practices going on out there. The top three mistakes made by marketers when trying to run A/B tests for subscription content are as follows: 1. Not understanding the importance of significance. Business, unlike science and math, has more room for gut feelings and best…

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The Basics of A/B Testing for Subscription Content

Perhaps you’ve been told you should be “testing” to discover how to optimize your site for conversions and subscription sales. But do you have enough traffic to test? And how do you know what to test? Or if your tests are scientifically sound? In this brief How-To, we asked testing expert Justin Rondeau of WhichTestWon to explain the basics of A/B split testing so that you can test with confidence and interpret your results wisely. Plus, discover the most popular testing tools, and alternative data-driven tactics for sites without enough traffic to test.

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