November 25, 2013

While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage — the Red Sox winning the World Series. In their recent round of email marketing, The Globe is tying its trial subscription rate to a special commemorative book (in print!) about the Red Sox’s 2013 season and World Series win.   Some great things about this promotion: local sports fans are an easy demographic to convert into…

By Minal Bopaiah While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage — the Red Sox winning the World Series. In their recent round of email marketing, The Globe is tying its trial subscription rate to a special commemorative book (in print!) about the Red Sox’s 2013 season and World Series win. Some great things about this promotion: local sports fans are an easy demographic…