What We Can Learn When a Weekly Tablet Magazine Calls It Quits

By Minal Bopaiah While we like to highlight subscription publications that are doing it right, it’s also helpful to learn from those that failed.
By Minal Bopaiah While we like to highlight subscription publications that are doing it right, it's also helpful to learn from those that failed. That's why I was so grateful to see Tim Burrows, Content Director of Encore, write extensively about why the weekly tablet app is calling it quits. For those of you pressed for time, here are the highlights: Encore launched two years ago with a plan to sell single editions via its iPad app for…...

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