When selling multi-seat site licenses, many subscription sites can be stringent at blocking dual logins and other indicators that subscribers are violating terms of service.But Euromoney Institutional Investor took a unique approach in dealing with this type of copyright abuse.On a quarterly basis, Euromoney sends all its site license subscribers a notice about “copyright abuse.” The site also monitors dual logins and above average usage.If it looks like group subscribers are violating the terms of the site license, Euromoney will calculate a “settlement fee” and send an invoice to the offending company.But here’s the critical part: they let the offending company know that they can have their settlement payment go towards a two-year renewal for a larger group subscription.By using this tactic, Euromoney was able to close a $200,000 deal this past year.If you’re looking for other proven tactics like this one to increase your group subscription sales, then check out the newly-added On-Demand Video on Subscription Site Insider today!