Boston Globe Capitalizes on Red Sox World Series Win to Sell Digital Subscriptions

By Minal Bopaiah While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal
By Minal Bopaiah While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage -- the Red Sox winning the World Series. In their recent round of email marketing, The Globe is tying its trial subscription rate to a special commemorative book (in print!) about the Red Sox's 2013 season and World Series win. Some great things about this promotion: local sports fans are an easy demographic…...

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