3 Mistakes Marketers Make When A/B Testing for Subscription Content

I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers,
I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers, it became apparent that there are some definite bad practices going on out there. The top three mistakes made by marketers when trying to run A/B tests for subscription content are as follows: 1. Not understanding the importance of significance. Business, unlike science and math, has more room for gut feelings and best…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.