Subscriber Acquisition

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Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a
With subscription news headlines covering everything from SaaS and subscription boxes to streaming video and solar gardens, 2016 was an interesting year for the subscription
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a
President-Elect Donald Trump’s attacks against specific media organizations seem to be having the opposite of his intended effect. Rather than proving they are as unpopular
Virtual reality startup Wevr is adding a new service to its Transport app – premium subscriptions. Transport is an independent, curated virtual reality (VR) network
In a memo sent to Washington Post staff last week, publisher Fred Ryan announced to employees that the Post would finish the year as “a
The European Union gave its blessing to Microsoft, allowing the $26.2 billion acquisition to close after six months of regulatory review. The deal was finally
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out —
The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this
Last week The (Tulsa) Frontier dropped its paywall, after its first year in business. Starting December 1, readers will no longer have to pay for

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