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February 24, 2017

Five on Friday: Tiered Pricing, Home Pages and Best Practices

Auto-renew Subscription, Business Media and Publishing, Business Services, Business Strategy, Clubs, Consumer Services, Entertainment and Streaming, Free Subscription, Learning and Training, Magazines, News, Paywall, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only /

Five on Friday is back by popular demand! In this weeks edition, Ad Age explores how the subscription economy will change the price we pay as companies explore tiered and customized pricing, CFOs turn to services and subscriptions to grow revenue as subscriptions and recurring revenue become a larger part of their business, Marketing Profs looks at eight subscription models and five best practices, and we share 16 must have home page elements from Duct Tape Marketing.

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Time Warner Enjoys OTT Success, Tripling HBO Now Subscribers in 2016

Auto-renew Subscription, Business Strategy, Consumer Services, Entertainment and Streaming, News, Product Development, Revenue and Sales, Subscriber Retention, Subscription Apps /

Earlier this month Time Warner Inc. (NYSE: TWX) reported its fourth quarter and full-year 2016 financials. In addition to revenues of $29.3 billion, a 4 percent increase over the prior year, HBO Now has surpassed the 2 million subscriber mark, tripling subscriptions in 2016 compared to 2015. Part of its increase in subscriptions is due to 2016 product launches in Spain, Brazil and Argentina.

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