Subscriber Acquisition
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The Federal Trade Commission (FTC) recently issued a study indicating that when marketers use the phrase “up to” in claims about their products, many consumers
At any given moment, 50,000 subscribers are paying to access WritersMarket.com’s robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer,
Most of us assume our navigation bars on our paid content sites should simply list editorial departments or types of content. But WritersMarket.com took a
In case you missed it (I did!), Google, Bing and Yahoo are actually collaborating. The Search Engine Big 3 have endorsed Schema.org, a collection of
Highbeam Research provides students, journalists, academics and business execs a convenient subscription database of 90 million newspaper, magazine and journal articles. In this Case Study,
BostonGlobe.com’s circulation department blasted their in-house, prospect, email list with a 99 cent subscription offer this morning. The campaign used several best practices, including: A
Confused about how to set up a trial offer? Or unsure whether you’re “doing it right”? In this 40-minute video, Subscription Site Insider Editor Minal
For years, marketing departments have relied on the allure of free trials to hook potential subscribers to magazines and newspapers. But in the online world,
Do you want to drive new traffic to your site, but concerned about corrupting your paywall? Check out how the Wall Street Journal got around
PR News sent this email with a premium offer to its house list. While using HTML, the offer kept a one-to-one tone and text-only look.
