Most of us assume our navigation bars on our paid content sites should simply list editorial departments or types of content. But WritersMarket.com took a different approach.As you can see below, the site poses a question at the top of the nav bar — What Would You Like to Accomplish? It then divides its content by solution. This is a super smart way to not only engage visitors, but get them to see how your content actually benefits their needs and goals.

But that’s not all the site is doing to convert visitors. It’s got a few more bells and whistles that are netting 50,000 paid subscribers online. To read about Writer’s Market multiple marketing and conversion tactics, check out this week’s Case Study on our sister site, Subscription Site Insider.