In part one of this two-part series, Subscription Site Insider Editor Minal Bopaiah takes you through the best practices for setting up and running a trial offer for your subscription site. Listen now to learn:

If a trial offer makes sense for your subscription site How to set one up - from payment processing to tech ops What marketing lingo and design basics will help convert trial-takers into long-term paying subscribers What legal pitfalls you need to avoid Why a $1 trail is often better tha...