Paid Content Sites to Benefit from New Web Markup Created by Google, Bing & Yahoo

In case you missed it (I did!), Google, Bing and Yahoo are actually collaborating. The Search Engine Big 3 have endorsed Schema.org, a collection

In case you missed it (I did!), Google, Bing and Yahoo are actually collaborating. The Search Engine Big 3 have endorsed Schema.org, a collection of html tags that webmasters can use to index their sites in new ways, much like the sitemap concept, a previous collaboration between the companies.The code will allow publishers to describe their content better, using meta-categories like:

Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries …
AudioObject, ImageObject, VideoObject for embedded non-text objects
Event
Organization
Person
Place, LocalBusiness, Restaurant …
Product, Offer, AggregateOffer
Review, AggregateRating

Historically, Google has supported three different standards for structured data markup: microdata, microformats, and RDFa. Schema.org creates a simpler way for webmasters to be consistent across search engines relying on the data. One caveat though: Avoid mixing the old formats with schema.org on the same web page, as this can confuse Google’s parsers.Subscription and membership sites should start planning now on improving their markup, as schema.org will inevitably affect SEO rankings and search result presentation, which in turn, will affect your sales. My first suggestion is to send your Webmaster to schema.org’s Getting Started section so that he or she can become familiar with the schema tags.