Subscriber Acquisition
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This article was updated with new information from Robert Andrews and the iTunes developer page at 3pm EST. The Guardian recently reported it has 17,000
Google seemed to have jumped the gun this week when it announced Google Wallet supports all major credit and debit cards. American Express was quick
Normally, it’s against best practices to offer a free trial without requiring a credit card number at sign-up. But this week’s Case Study on our
In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of
It looks like The New York Times has shifted from testing the market for digital subscribers to aggressive marketing.The Gray Lady made an appearance yesterday
Let’s say you’ve decided on a discount offer to help convert more of your prospects into paid subscribers. How big a discount should you offer?
Subscription and membership sites are particularly susceptible to online fraud, basically because card-not-present (CNP) transactions make it easy for fraudsters to engage in carding practices.
Direct Mail has been a favorite marketing tactic for print publications, and shouldn’t be ignored by online publishers. Postal mail can help you acquire new
While most online publications don’t think to employ postal direct mail marketing, it can be a savvy way to acquire new and expired online subscribers.Of
Last month, I wrote about how a $1 trial can often be better for your bottom line than a free trial. But regardless of whether
