The Guardian Gets 2.1% Conversion on iPad Trials: What’s Working and What’s Not

This article was updated with new information from Robert Andrews and the iTunes developer page at 3pm EST. The Guardian recently reported it has
This article was updated with new information from Robert Andrews and the iTunes developer page at 3pm EST. The Guardian recently reported it has 17,000 paying iPad subscribers. Given that there have been 804,000 downloads of The Guardian's iPad app, paidContent estimates a conversion rate of 2.1%. However, a spokesperson from The Guardian was quick to dispute that number, telling paidContent that number varies by month. Regardless, it's worth examining what The Guardian is doing right and…...

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