Use QR Codes with Direct Mail to Increase Online Subscriptions

While most online publications don’t think to employ postal direct mail marketing, it can be a savvy way to acquire new and expired online
While most online publications don't think to employ postal direct mail marketing, it can be a savvy way to acquire new and expired online subscribers.Of course, the obvious problem is how to transition a prospect from his/her mailbox to your site. One of the better solutions is to use QR codes, which can be scanned with a smart phone, in direct mail pieces.However, QR codes need their own tech-savvy solutions. Firstly, you should only use QR…...

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