August 5, 2012

Let’s say you’ve decided on a discount offer to help convert more of your prospects into paid subscribers. How big a discount should you offer? Or, rather, how little can your discount be and still work?Offline subscription marketers ran extensive tests in the 1990s, and the results were surprising. For the vast majority of prospects, a fairly small discount (as little as $10 off a $300 subscription) moved the needle. In fact $50 off didn’t…