NY Times Offers 8-Week Digital Subscription for $1 Through Groupon

It looks like The New York Times has shifted from testing the market for digital subscribers to aggressive marketing.The Gray Lady made an appearance
It looks like The New York Times has shifted from testing the market for digital subscribers to aggressive marketing.The Gray Lady made an appearance yesterday on Groupon, offering an 8-week trial subscription for $1.The newspaper/news site did some things right with this offer. Most notably, even though the sale was for an online subscription, they included a "tangible-ish" product by including their smartphone app. They also smartly excluded their premium crosswords and e-reader editions, making…...

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