It looks like The New York Times has shifted from testing the market for digital subscribers to aggressive marketing.The Gray Lady made an appearance yesterday on Groupon, offering an 8-week trial subscription for $1.The newspaper/news site did some things right with this offer. Most notably, even though the sale was for an online subscription, they included a "tangible-ish" product by including their smartphone app. They also smartly excluded their premium crosswords and e-reader editions, making…...
Home » NY Times Offers 8-Week Digital Subscription for $1 Through Groupon
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.