Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

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Antenna’s Premium SVOD 2024 Year in Review reveals a maturing streaming landscape with double-digit subscription growth, lower churn, and rising adoption of ad-supported plans.
New research challenges pricing assumptions, highlights retention trends, and uncovers key growth strategies for subscription-first companies.
Recurly’s latest data highlights a pivotal shift toward retention, with businesses leveraging personalization, flexibility, and loyalty incentives to sustain growth amid declining acquisition rates.
Join Subscription Show 2024, the leading event for B2C, D2C, and B2B subscription professionals, in NYC on Oct 22-23. Discover strategies for growth, retention, and
Insights reveal critical trends in mobile app subscriptions, covering user growth, engagement patterns, pricing strategies, and overarching challenges in monetization.
This week in Five on Friday, we explore transformative shifts in digital publishing, marketing strategies, and the streaming industry, shaping the future of content consumption
Explore Bloomberg Media’s strategies that drove them to 500,000 subscribers, Jolie’s unique success story, insights on Facebook’s subscription potential, consumer preferences in the subscription economy,
In the rapidly evolving realm of cord-cutting and digital pay TV, YouTube TV has emerged as Google’s fastest-growing product, witnessing a remarkable 48% surge in
Five on Friday this week spotlights a Netflix study that shows users will cancel subscriptions over potential price hike, the changing landscape of news consumption,

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