Research and Benchmarks
Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.
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Warner Bros. Discovery isn’t just breaking up—it’s reorganizing for growth. Here’s what subscription executives can learn from their structural reset.
Learn how to use subscription revenue data signals to reduce churn, drive upsells, and optimize renewals. A practical guide for subscription executives ready to act
Learn how subscription businesses are cutting payment costs through analytics, downgrade reduction, ACH incentives, and smarter routing.
Compliance legal expert Marc Roth breaks down the FTC’s surprise 60-day delay of the Negative Option Rule—and the confusion it leaves behind.
Paavana Kumar breaks down the new disclosure, consent, and cancellation rules subscription businesses must follow under the FTC’s Click-to-Cancel Rule and stricter state laws.
Pricing Expert Mark Stiving Shares Proven Tactics to Increase Revenue, Improve Value Perception, and Reduce Churn
Marc Roth Unpacks a Flurry of State Legislation—and Why the FTC’s Negative Option Rule May Not Be Dead Yet
Learn from Mark Roth of Cobalt Law about the FTC’s negative option rule, new state laws, and what subscription businesses must do.
Unlock your growth potential with actionable insights into customer data management, shipping, packaging, marketing, and revenue diversification.
Discover where your customers cancel subscriptions and learn actionable strategies to reduce churn, improve retention, and strengthen customer relationships.
How can your subscription business thrive in 2025? Explore expert insights on retention, operational efficiency, and overcoming regulatory challenges.
Amid legal challenges and Congressional review, the FTC’s long-anticipated rule on negative option marketing is set to take effect in January.
Expert Analysis from Cobalt Law’s Marc Roth on the FTC’s Final Negative Option Rule—What’s Changed, What’s Next, and How It Impacts Your Business
Learn how subscription businesses can use payment salvage and decline recovery strategies to prevent revenue loss from failed transactions.
Learn how to address payment experience-related issues to transform customer relationships, reduce churn, lower costs, and increase lifetime value.
Upselling and cross-selling are powerhouse strategies for subscription businesses that want to increase revenue and offer more value to their customers.
As subscriptions become ubiquitous, it’s time to rethink their use. Discover when subscriptions add value, when they don’t, and alternatives that respect customer needs.
Mark Roth of Cobalt Law provides the latest updates on the FTC’s stalled Negative Option Rulemaking and California’s evolving AB 2863 legislation.
Marc Roth, Subscription Legal Expert, Analyzes Recent Changes in Auto-Renewal Legislation Across the FTC and Five States
Why Connecting Emotionally with Subscribers Outperforms Traditional Product Pitches
Latest
New Global Payments Report shows digital payments overtaking cards and cash; recurring revenue businesses are urged to modernize checkout experiences and payment flows.
Data shows 11% faster growth than the S&P 500, driven by flexible models and diversified portfolios. Key lessons for subscription businesses revealed.
DMN Pro data echoes RIAA’s earlier warnings: U.S. music subscription growth is slowing, and second-tier players like Amazon Music and YouTube Music are now losing
The RIAA’s 2024 Year-End Report highlights the dominance of subscription revenue in the music industry, with paid streaming accounting for 79% of total streaming revenue.
The subscription app economy is evolving rapidly, with AI-powered apps driving record-high revenue per install, growing app revenue disparity, and an increasing shift toward hybrid
A new study of 5,000 U.S. subscribers shows that 68% now subscribe through bundles or third-party providers. Subscription businesses must adapt as indirect sign-ups reshape
Antenna’s Premium SVOD 2024 Year in Review reveals a maturing streaming landscape with double-digit subscription growth, lower churn, and rising adoption of ad-supported plans.
New research challenges pricing assumptions, highlights retention trends, and uncovers key growth strategies for subscription-first companies.
Recurly’s latest data highlights a pivotal shift toward retention, with businesses leveraging personalization, flexibility, and loyalty incentives to sustain growth amid declining acquisition rates.
