Research and Benchmarks

Understanding the latest trends, research and benchmarks is key to know how to focus your subscription business and which opportunities to pursue. Leverage our analysis and statistics for your market and budget planning, creating your business plan, or even competitive analysis.

Here are some of our most popular & evergreen content focused on Research and Benchmarks:

Interested in on-demand training? Check out:

  • Subscription Fundamentals: RETENTION, with Robert Skrob.Learn the essentials and tactics of retention, including teaching you how to develop a membership growth plan, optimize your member’s journey, deliver what your subscriber truly wants, and a primer on how to track and measure it all for maximum profitability!
  • Subscription Fundamentals: PAYMENTS, with Melanie Stout. Learn about involuntary churn and the essentials of how recurring payments work, starting with basics and work through to sophisticated topics such as chargeback handling and KPI monitoring.
  • Subscription Show 2020 On-Demand with 77 sessions dedicated to the latest subscription economy trends and intel to help you grow your business.

Check out all of our Research and Benchmarks information below – both news and subscriber-only – organized by date:

Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020: Day #1 Highlights

Day 1 of Subscription Show 2020 is in the books, complete with keynotes, sessions, networking, coaching and more. Here are highlights.

Re-engagement Redux: Why Lapsed Subscribers Make the Best Prospects, and How to Bring Them Back

How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday: Streaming Revenue, News License Fees and Blogging Stats

Five on Friday: Streaming Revenue, News License Fees and Blogging Stats

Streaming video revenue estimates for 2025, Google to pay news licensing fees to publishers and 2020 blogging statistics
Subscription Show 2020 Q&A with CEO Kathy Greenler Sexton

Subscription Show 2020 Preview: What to Expect

Subscription Show 2020 starts October 5. Here Subscription Insider and Authority Media CEO Kathy Greenler Sexton shares a preview.
Webinar: Retention and Payments in 2020

Retention and Payments in 2020: How you can combat changing priorities in changing times

Learn how consumer subscription payment preferences differ from how they pay their other bills, and whether security, cost, or system integration is the biggest payment challenge for subscription providers.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Since the pandemic hit the U.S., consumer habits have changed, including how we watch subscription TV. Here we look at trends and the future.

Streaming Wars: How the Pandemic Has Changed How We Watch and Subscribe to TV (Part 2 of 2)

In Part 2 of "Streaming Wars," we examine SVOD tests and trends, and we consider the future of streaming with the help of Rameez Tase, CEO and co-founder of ANTENNA.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Effective Customer Service Is Quantized Customer Service

The importance of effective customer service is well understood. But how do you know if you are delivering that? And what channels -- phone, email, chat, social media, etc. -- should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Five on Friday, Aug. 28, 2020: Acquisition, Retention and Designing a Subscription Model

Five on Friday: Customer Acquisition, Retention and Revenue Share

Publishers want Apple to give them the same deal Amazon gets, what to consider when designing a subscription model, and the future of gaming.
Five on Friday for August 7, 2020

Five on Friday: Movie Subscriptions, Ad Boycotts and Subscription Jobs

How will movie theatres fare if they don't consider alternative revenue sources, Peacock's overnight success and top subscription jobs
COVID-19: Early Insights on Trends, Trials, and Growth Implications for Subscription Businesses

COVID-19: Early Insights on Trends, Trials, and Growth Implications for Subscription Businesses

Learn about the measured impacts of COVID-19 on subscriber acquisition, churn, and growth rates through data gathered from thousands of merchants across multiple industries.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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