The April 2016 issue of "More" magazine will be the magazine's last issue, reports the Wall Street Journal. "More" is no more. Meredith Corp. said it is shutting down the lifestyle magazine for affluent women because of unrecoverable advertising declines. The magazine had monthly circulation of more than 673,000, about half of its circulation of 1.3 million from December 2012. Started in 1997, "More" catered to affluent women ages 25 and up with median income just…
During a keynote discussion during Social Media Week in New York last week, New York Times CEO Mark Thompson spoke against the use of ad blockers, said Ad Week, likening their use to stealing a print issue of a newspaper. He wants readers to pay for the Times' quality journalism...The CEO further pointed out that, as with many similar publications, the subscription model does not cover all of the newspaper's costs, reported Ad Week. Those other costs are covered by advertising and sponsorship dollars, and those may be in danger as the usage of ad blockers grows.
In this on-demand version of "Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue" you'll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.
In a radical shift of its business model, Rodale announced today that the print edition of Prevention, a healthy lifestyle, fitness and wellness magazine, will go ad-free starting July 1, 2016. Coinciding with this change, the magazine will be relaunched with a "bold new editorial vision." Despite the editorial shift, the magazine will still include health, nutrition, fitness, wellness and healthy lifestyle advice and information. "Our readers are more involved in their health planning and management…
In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the Chip Credit Cards will completely upend your Card-not-presence business - and how your business needs to prepare for these changes.
Psychotherapy.net Garners Seven Figures with Innovative Video Streaming for Professional Development
Nineteen years ago, psychotherapist Dr. Victor Yalom had a vision to capture the teachings of his mentor Dr. James Bugental on video for training purposes. That vision has turned into a seven-figure online subscription business that offers education and training to clinical psychotherapists across the country.
Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.
Politico Pro is proving that politics-oriented publications can flourish behind a subscription-based business model. With a large editorial team covering 14 public policy verticals, quality journalism and attention to detail has driven their growth into a successful subscription public policy news outlet in just three short years. Learn how subscribers are paying thousands of dollars for the convenience of email updates. Plus, find out how the site is getting a 96% retention rate and optimizing email for engagement via smartphones!
What's the most important rule of innovation? Fail fast. Innovation Excellence Research (IXR) - a website dedicated to innovation for business professionals - takes that to heart with its new premium subscription model. Chief Research Officer and Principal Analyst Doug Williams spoke to us about the company's pivot to an innovative revenue model after a disappointing launch. Plus, discover interesting pricing benchmarks and why retention is so difficult for research library models.
By cleaning up publicly-available SEC data, Equilar Insight generates approximately $20 million a year by selling group subscriptions, priced above $11K/year, to large corporations. CEO David Chun spoke to us about how the site uses old-school B2B sales techniques to close deals, while investing heavily in technology to create online content that's consistent and convenient. Plus, find out why Chun thinks usage, not renewal numbers, are the most important retention figures.