July 17, 2017

Facebook is Testing Subscriptions for Publishers via Instant Articles

Last week Digiday reported that Facebook (NASDAQ: FB) is testing paid subscriptions for publishers through Instant Articles. While details have not been released publicly by Facebook, Digiday said that the paid subscriptions will likely support publishers who use metered paywalls or freemium models. The goal would be to support publishers like The New York Times, The Economist and the Wall Street Journal who would offer some content for free, and put the rest behind a paywall, requiring a subscription to access. According to Digiday, publishers will be able to control the pricing, and they will get access to subscriber data available in Facebook.

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Revenue Shifts, Digital and Data

One simply needs to look around to see retail, publishing, transportation and other sectors thrown into a transformative change as digital and data penetrate every element of a business. Like content, data is currency and technology is now the enabler and source of both. Data is in many ways the new currency.Content is still king, but the definition of content is evolving to include data. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, explores benefits of data and its transformative impact for media and information-based businesses.

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