Will Walmart Buy Beauty Subscription Box Company Birchbox?
Walmart (NYSE: WMT) has met with beauty box subscription company Birchbox, Recode reported last week. Sources told Recode that Birchbox co-founder and CEO Katia Beauchamp met with Walmart’s U.S. e-commerce chief Marc Lore, but it is not known specifically what was discussed or if Walmart is looking to acquire Birchbox. If so, it would be the latest in a string of recent acquisitions for Walmart that will help strengthen Walmart’s position in online retail.
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