Dinosaurs and Digerati: The Way Forward for Subscription-Based News Apps

The Internet offers news the way trees offer pollen. In a supersaturated market, what chance is there that anyone will pay, and pay on a regular basis, for news delivered by app?

Source: Bigstock and Subscription Insider

Let's get right to it: The print news business is slowly dying, and mobile apps are not an eleventh-hour cure-all. There's been a lot of research on this very question, and there is not a lot of wiggle room. Here's an overview of the results, and we'll get to the wiggle room, such as it is, later. The market for mobile apps is huge and rising. News publishers are increasingly creating apps to deliver content. Here's total smartphone use as a percent of...

 


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