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The Federal Trade Commission has settled a case in which the defendants allegedly sold tooth whitening products, via subscription using at least 87 websites promoted
Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, its now more important
Do you know how to achieve the “Retention Point” in your business, that moment when your members fall in love with you and become Lifers?
This Subscription Insider STATPACK provides statistics and facts on the global online retail e-commerce market. It includes data regarding the global e-commerce market volume as
Credit card transactions have topped three and a third TRILLION dollars. With that volume, even a tiny percent of misfires create problems on the order
Last week Red Hat, Inc. (NYSE: RHT), an open source solutions provider, delivered strong results in its fourth quarter and year-end financials for fiscal year
Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is
Subscription marketing offers that include pricing claims such as Yours for only $95. You save $50 and Buy One Get One Free are ubiquitous but
This third article our series Getting Your Product Out the Door: Product Development Basics goes beyond the product owner relationship and covers other roles and
This fourth article in our series Getting Your Product Out the Door: Writing Requirements expands on the actual product build, including writing requirements, prioritizing features
