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Voting With Credit Cards: The Growing Importance Of Recurring Contributions In Politics

About 62% of incumbent senators and governors ask for recurring donations on their campaign websites. As the importance of small individual donations rises, candidates seek to offer donors a range of ways to contribute. Subscription-style donations are one of those ways.

We Americans live in an age of political polarization. And in an environment of heightened partisanship, more and more Americans are becoming politically aware and engaged -- and are donating substantial sums to candidates they favor. In fact, for some candidates, support from individual donations is a point of honor. For example, see this Daily News article on celebrity New York State gubernatorial candidate Cynthia Nixon: Cynthia Nixon brags about raising more small donations in a day than Gov...

 

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